
As I said yesterday, presenting at Maison et Objet was an exhilarating experience. One of the most amazing parts was decorating the very first AphroChic trade show booth. My sister came from Washington DC to help my husband and I style the booth. It was definitely a family affair. After days of waiting for bags to arrive with all of our items (note: I will never take United Airlines again. They lose everything!) we had one day to transform a 10 x 10 white space into a little AphroChic showroom. Here are some behind-the-scenes pics of how it all came together.
My sister and I made a trip to IKEA Paris. The great thing is that it's pretty similar to IKEA anywhere else, and with the help of Google Translate we were able to figure out the French words for linens, frames, etc., to help us find items to finish off the space.
Angela is a talented designer who can do florals as well. We filled the space with bright pops of color, including flowers to make it feel warm and bright.
Bryan also got into the design mix, hanging shower curtains, moving furniture, and helping to frame our wallpaper samples for display.
We worked with some of the furniture laid out in the design plan by our summer interior design intern, Ambra Hyman.
It started out like this.
And ended like this - really bright with lots of color! Completely AphroChic.
Our Brooklyn pillows made quite a hit.
And The Beat Shower Curtain was particularly well received by Scandinavian retailers.
We also had a beautiful tabletop display with some nice natural touches. I wish I could have brought these succulents home.
All-in-all it was one of the best times of my life! I'm so happy my family was a part of this moment for AphroChic. Together we are taking our brand to new heights.
{Images taken by Bryan Mason}

Hi Jeanine! I love the behind-the-scenes pics! Hope you had a great time in Paris & the Maison et Objet was a success. It is so cool to see that this was a real family thing and everyone chipped in with power and creativity. Big like!!! Cheers from Munich, Igor xo
ReplyDeleteYou guys rocked it out at Maison et Objet! So glad to have seen you there as part of the coolest presenters this show has seen in awhile. Brava!
ReplyDeleteLooks AMAZING! Hope you are having a great time!
ReplyDeleteJamie Herzlinger
Thanks Igor! We leaving keeping things a family affair. It's that supportive network that keeps everything going.
ReplyDeleteFelicia, you are too sweet. It really was an amazing experience.
Thank you Jamie, we really enjoyed it!