Tuesday, May 3, 2011

Style Talk: Heddie Chu & A Mother's Day Gift

Heddie Chu

Today's Style Talk interview is with Heddie Chu.  Heddie is the founder of Emerald Fish, a beautiful boutique in San Francisco that curates finds from around the globe.  Heddie has an amazing eye, and it shows in the items that she chooses for her shop.  Heddie and I chatted about global style, socially conscious design, and some fun items for Mother's Day.  Check it out!

Emerald Fish Tea Set
Espana Vintage Tea Pot, Spain

How did you come up with the idea for an online boutique that brings about a global conversation?
I’m surrounded by friends from all over the globe, such as Pakistan, China, Chile, France, Korea and Portugal. Our lifestyles are quite eclectic in the sense that we incorporate our traditional aesthetics with the new world’s; this includes the way we dress, the way we entertain and the way we decorate. There is so much wonderful information to be exchanged between different cultures and all we get now is mostly bad news from the mainstream media. I wanted to create a platform where we can learn about another culture through objects and the story behind them.

Emerald Fish Glassware
Morjana Mixed Tea Glasses, Morocco

How do you curate these multicultural pieces?
The pieces come from my travels or working directly with the manufacturer of an item from another country. I also carry many items that are mainstream but designed or made in another country. My favorite items are the socially responsible items from Rwanda. Each basket comes with a story of the woman who made it.

Emerald Fish Rwanda Bowl
Ugandan Hand Made Raffia Basket, Uganda

I see you also have a commitment to socially conscious design. Can you tell me more about that?
We are committed to promoting socially conscious design. We want to provide as much information and the stories behind these items to our audience so there is a connection on a human level. We need to connect to other cultures through an understanding and the process of learning through a design object is so much fun!

Emerald Fish Wood Bowls
Burl Wood Salad Bowl, India

What new finds can be found at Emerald Fish?
Currently we are promoting ‘Stylish gifts for stylish mothers’ for Mother’s day. We will have new vintage jewelry and lots of cool tabletop items and objects of desire.


Today, AphroChic readers can get a special 20% discount on items from Emerald Fish for Mother's Day.  Just enter code MOM20 at checkout.  Thank you Heddie!

{Images furnished by Emerald Fish}

1 comment:

  1. omg, i wonder if we are related! my last name is chu!

    xo
    sami

    ReplyDelete

We look forward to hearing what you have to say!

Articles You Will Love

Related Posts Widget for Blogs by LinkWithin